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hitopic

First Google Certified Publishing Partner in France since 2023

Google Certified Publishing Partner

In an ultra-competitive sector like adtech, the Google Certified Publishing Partner (GCPP) certification represents much more than just a badge. It’s an official recognition that distinguishes true experts of the entire Google advertising ecosystem. For Hitopic, this valuable certification represents the culmination of a unique expertise that benefits you, content creators, first and foremost. The … Read more

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Google MCM: what you need to know

Google SPM: the predecessor of the MCM? Google Scaled Partner Management (SPM) is a program that allows website and app publishers to access the Google Adexchange (AdX) through a Google-accredited third party. By accessing Google Adx, publishers can connect to a wider global demand of buyers via programmatic, i.e. real-time bidding on ad inventory. This … Read more

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